DON RUFFLES - ‘BUY MORE PAY LESS’

You can always feel confident in dealing with OfficeSuppliesWorld.com, a website powered by Don Ruffles Limited. If you have dealt with us before you will know why so many of our Customers return to us again and again – quite simply our Customers are our No. 1 Priority, our Customer Service and Product Knowledge is Legendary and our Pricing on EVERY item is Unbeatable.

We have developed over a period of time a number of algorithms guaranteeing ‘The More You Spend, the Less You Pay’, and Don Rufffles has 3 easy ways to save on ALL of your purchases:

We will always guarantee you the very LOWEST PRICES on EVERY basket you ever buy
We then offer you further BULK DISCOUNTS on many quantity purchases to save you more
Plus when your total BASKET of GOODS reaches certain levels we then DISCOUNT even further!

A fantastic way of purchasing all of your Office Products requirements where you can expect the very highest levels of Customer Service and Support aligned with our guaranteed Buy More - Pay Less policy.

DON RUFFLES LIMITED BUSINESS SUMMARY

Don Ruffles the owner of the OfficeSuppliesWorld.com website business has grown over a period of 15 years to become one of the largest independently owned Office Products Suppliers in the UK. A combination of a traditional service lead ethos combined with a drive to embrace the opportunities of modern trading conditions has resulted in steady growth over a number of years.

Continual investment in infrastructure offers consumers access to a series of product specific web sites allowing corporate clients to purchase the optimum range of products from one source at highly competitive prices.

Ruffles continually monitor the market to ensure highly competitive pricing for all key products and combine this with very low overheads allowing them to compete with the largest Contract Stationers or Power Players. Membership of Nemo Office Club Dealer Group gives Ruffles direct access to all major global manufacturers and effectively allows Ruffles access to $6 billion buying power via the world wide buying group - BPGI. This in turn allows confidential benchmarking exercises to be conducted regularly to ensure price advantages are maintained in a fast evolving market.

Ruffles recognise that the real cost of purchasing is not simply comprised of the net invoice cost, but also the ease and efficiency of dealing with the supplier, the quality of the products supplied, and also the lack of downtime in keeping your staff working to their optimum. We therefore offer a full range of service options which can be tailored to suit the needs of each individual Customer. The supply solutions vary from an easy to use web based ordering system allowing complete control of your purchasing and budgetary requirements, to a complete merchandising solution, where an experienced member of staff will regularly visit to check stock levels, ensuring immediate availability, whilst eliminating any needless waste. The rise of the internet and the use of corporate purchasing cards have seen a dissemination of purchasing responsibility allowing access to an ever wider range of suppliers and products. Ruffles experienced staff and vast supplier base offer customers the opportunity to source all their requirements from one supplier, with next day access to over 50,000 products and the ability to source a further 20,000 lines within 5 working days. Ruffles staff average over 15 years experience in the Office Supplies Industry and are delighted offer that knowledge to all Customers. Typically larger users can reduce the number of suppliers used for Office Products by 75% saving time and money.

Ruffles believe that supplier partnerships are at the core of a strong supply chain. These principles are established by trust and a focus of the needs of the customer. Transparent pricing is one of the key elements to building trust and Ruffles always offer best value competitive pricing across all product ranges. Helpful Supplier guides across the websites empower users to select the correct product and compare pricing across all brands; however an expert is only a phone call away if required. Regular review meetings are supported by usage and performance reports allowing both parties to work together to achieve the objectives of the customer. A strong relationship with manufacturers and wholesalers is key to delivering industry leading service, best value pricing and a good quality competitive product offering. Ruffles are a trusted partner to many of the leading Office Products companies in the UK working with them to develop a strong understanding of customer requirements.

The business is headed by Managing Director Michael Knight who runs a team of 11 directly employed Staff plus additional specialist sales, web and logistical experts. There are 5 Staff that are dedicated primarily to Sales within the Organisation and whilst the Business is strongly focused to generate orders directly via the websites, a large number of enquiries are also generated which are dealt with by the internal Sales People. Orders placed directly online normally account for 1/3 of the total turnover with 2/3rds being generated from either existing customers or from enquiries that have come via the website and are dealt with directly by the internal sales Team. Online orders are paid for in advance, and Don Ruffles insist on pre-payment by non account Customers, excluding Local/Central Government accounts.

KEY STRENGTHS

Most advanced, user friendly, industry leading websites – Exclusive ‘Wizard’ Search Facility
Lean Business model with efficient and knowledgeable Management Team
Efficient Logistics and Supply Chain processes with back up supply for all Major Products
Nationwide next day delivery of over 30,000 product lines via our own vehicles or external companies
Reputation for a quality, reliable service at competitive pricing
Significant resource is devoted to sourcing a comprehensive range of competitive office based products enabling customers to single source all of their office requirements at very low prices.

BRIEF HISTORY

Don Ruffles has traded since 1979 and was formed as a Limited Company in 1998. The Business started as a Local Office Supplies supplier achieving sales from walk in Shop Trade and Commercial Sales to Local Businesses. 

In the last 10 years the Business began to focus strongly towards Online Sales and increasing the range of products promoted via a number of Specialist websites. As a result the Business has grown organically by well over 200% in the last 5 years, and the client base now includes most of the UK’s Times Top 1000 Businesses and Local and Central Government.

As the Business has grown and became more established this led to an increase in the supply to a number of Larger, High Profile Organisations such as The Royal Households, Ministry of Defence, Prison Services, Ministry of Justice, National Trust etc. Also as the websites become more optimised business has increased internationally, with notable contracts to Military sites in Afghanistan, a number of international Security Services, Presidential Palace in Turkmenistan, export to St Lucia, USA etc.

OPERATIONS AND SERVICE

Don Ruffles have produced increasing turnover and returns whilst continuing to develop and launch of new Specialist websites, and improve existing Websites, staying ahead of their Competitors.

Don Ruffles have developed a series of Specialist Websites which produce Online Sales and Prospect Enquiries which have become core to the operation today. Significant time and resource has been spent on Search Engine Optimisation and Search Engine Marketing as it is the Directors view this is where the future growth will be achieved. Orders are primarily received online via the 7 Websites, or dealt with by telesales, email or tender contact where product recommendations are made subsequent to prospect contact.

Orders are also placed directly via fax or mail specifically by Central or Local Government Accounts after the viewing of products online. Contracts for Larger Organisation, for example Ministry of Defence or supplies of product to Branch Networks are dealt with on a Personal basis. Local Stationery and Furniture Customers are visited and managed by one of the Senior Sales Personnel.